A small fraction of OxyContin oxycontin pills users abuse the drug. Nicknamed "hillbilly heroin", the first known new oxycontin reports of OxyContin abuse were in rural areas with common characteristics such as job scarcity the new oxycontin and high unemployment, isolation, and a large elderly and disabled population. However, abuse of the drug new oxycontin pills has since spread.Purdue Pharma has agreed to work with these government agencies to curb OxyContin abuse, research a new patent formula that would not produce the OxyContin "high", and has created their own anti-abuse program. The manufacturer has revised a warning label on the drug’s packaging calling attention to abuse and misuse, and describing who should and should not take the medication. Purdue educates their sales teams, creates public service announcements geared toward teens in heavy abuse areas, provides tamper resistant prescription pads to physicians in trouble areas, and recommends arresting doctors and pharmacists who facilitate abuse.